Mark takes leading marketing role at Harlequin

Mark Rasmussen has been appointed Group Marketing Manager for the Harlequin Group of companies worldwide. Mark, who joined the Tunbridge Wells based enterprise last year as Interim Group Marketing Manager, heads up a global marketing team whose portfolio includes the established Harlequin dance floor and Black Cat Music brands, which were joined recently by the newly introduced MusicPracticeRooms.com brand.

Mark previously worked as Consumer Marketing Manager for General Electric, following an earlier agency background. His role will embrace an overview of marketing operations for the main Harlequin businesses located in the UK, America, Europe, Asia and Australasia, as well as the successful Black Cat Music distribution franchise in the UK, Europe and Russia.

Harlequin’s recognised global leadership in dance floor technology is based on informed research and working closely with the dance community to create floors that dancers, at all levels of achievement, aspire to dance on. The company continues to develop this rapport with its customers through embracing new online marketing initiatives including the use of social media and video, and welcoming comment and interaction as well as providing advice and supporting the dance profession through research funding.

Black Cat Music offers a comprehensive programme of music education and performance equipment and has established its online e-commerce store as a popular destination for quality, yet affordable products.

Commenting on his appointment, Mark said, “I’m so proud to be working with such a great team. Harlequin are not only the innovators and leaders in our industry but, uniquely among it’s competitors, supports research into dance injuries, sponsors events such as the Prix de Lausanne and continues, year on year, as a major supporter of the International Association for Dance Medicine & Science.”